KDS Management

Our entrepreneurial staff are pioneers of the revolution in the travel and expense industry and continue to lead KDS to new heights through on-going innovation.

The KDS management team comprises talented executives who share a passion and enthusiasm for streamlining processes in business travel and expense management. They are professionals drawn from tech start-ups to global software organisations, consulting firms, airlines, travel and expense management companies.

Roxana Bressy


Roxana assumed her position as CEO in December 2016 after leading the successful acquisition of KDS by American Express Global Business Travel (GBT). Roxana was previously in charge of developing business and strategic planning at KDS as EVP Operations & CFO.

Prior to joining KDS, she served as CFO and HR Director at Nobel Biocare (leading providers of medical devices). Before that, she worked alongside the management team at Mercury Interactive (US NASDAQ software company acquired by HP) to grow the business in both revenue and headcount. She also held senior management positions at Total Immersion (software startup) and Hitachi.

Roxana graduated from EDC Paris business school and holds an Executive MBA from ESCP Europe (In French & English)

Laurent Demaret

Laurent Demaret

Since 2013, Laurent has been responsible for direct sales, account management, pre-sales and channel activities. Laurent drives revenue growth, business development partnerships and market penetration into the large account base and has dramatically expanded the reach and revenue of KDS in southern Europe. Named as Executive Vice-President of Global Sales in 2017, his new role includes overseeing all sales, partner and presales teams globally. His primary objective is to position KDS as the world leader in corporate travel and expense management solutions.
Prior to KDS, Laurent held various sales management positions at Oracle, Hyperion, PeopleSoft and JD Edwards, where he was instrumental in winning major international deals.
Laurent is a graduate of the ISEPP School, specialising in sales and marketing.

Annicka Lofstrand

Annicka Lofstrand


Annicka Lofstrand has 20 + years’ experience in the travel technology sector. As VP Sales Northern Europe & Global Suppliers for the KDS Supplier ecosystem, Annicka manages both business development and the global partner strategy, growing the network of 60+ travel partners integrated into KDS Neo. She has a passion for travel distribution and driving efficiencies through the use of technology.

Prior to KDS, Annicka held senior sales roles at GetThere EMEA, managed online product strategy for Hogg Robinson Nordics and provided IT consultancy for Nettec Plc.

Annicka holds a BA Hons. Degree in Business Administration specialising in Strategic Management at European Business School London.

Frederic Stark

Frédéric Stark

Fred joined KDS as CTO in 2014 and leads the Product and Engineering organization, responsible for the definition and delivery of the Neo product suite.

Prior to KDS, Fred co-founded Almonde, an award-winning banking Basel II and Asset-Liability Management software provider later acquired by Misys. Fred held various engineering management roles at Thomson Reuters and Misys, where he managed the development of the Enterprise Risk solution, and later the Kondor+ Treasury solution (140 developers).

Fred holds a DEA from Jussieu University where he studied Operating Systems and Theory of Computing. Rumor has it that Fred has been coding since he could walk! With a real passion for computers and mathematics – he has won maths competitions! – Fred has remained on the cutting edge of technology for the last 30 years.

bertrand blais

Bertrand Blais


Bertrand joined KDS in 2015 and was instrumental in preparing the product ahead of the acquisition by Amex GBT.  Initially focused on the travel side, he has now taken overall responsibility for the vision, development, and roadmap for KDS Neo Travel and Expense. His knowledge and experience of business travel technology helps to ensure ongoing product innovation and increased value for customers.

Before joining KDS, Bertrand worked in a variety of consulting roles focusing on optimizing processes, procurement and organization.

His personal mantra is “team work makes the dream work”, relevant both in business and in rugby, which he plays competitively in his spare time.

Muriel Trouillet

Muriel Trouillet


Muriel joined KDS in 2013 to lead the company’s professional services and customer support functions to new levels of excellence. After many years for IT companies, operating largely around helpdesk, hotline and software support, Muriel moved into business travel, building teams to support online booking applications and deploying software best practices.

KDS is a leading business travel technology company at the forefront of industry innovation since 1994. The company designed the ground-breaking KDS Neo because they believe the user experience is key to successful managed travel programmes. KDS Neo addresses the end-to-end business travel process and is used by both multi-national, world-class brands and more local organisations across Europe and the United States. Headquartered in Paris, France, KDS employs more than 210 people worldwide, dedicated to its award-winning solutions. KDS is wholly-owned by American Express Global Business Travel.